Juxtaposed with the unique name is a logo that may also require some explanation. The orange symbol that is found midway through the name ends up working in several ways.
- It serves as the face of the blog. A name like JUCUTHIN can be hard to remember and awkward to try to pronounce. (I always say, “It’s meant be read, not to be said.”) But when you have a symbol, you have something to remember–something that says, “Ah, yes! This is Luke’s weirdly-named blog!”
- It’s simpler than you may realize. Of all the different logos that my designer, Rachel, and I went over, the one that ended up winning out above the rest was, believe it or not, a Venn diagram. The three circles, of course, represent Justice, Culture, and Theology, and to make the logo work inside the title, we decided to keep the parts that Intersected with each other.
- It alludes to Christian art and symbolism. This was an unintended bonus, but one of the things that made me fall in love with the symbol was the fact that shares a lot of aesthetic similarities with the triquetra, which became a popular Celtic symbol for the Trinity (Father, Son, and Holy Spirit) most notably in the 19th century. While it is not an exclusively Christian symbol, and may even pre-date Christianity, it still goes well with a major theme I try to capture in this blog: that the Kingdom of God is historic, it is rooted deeply and holistically into different cultures, and we are all only a part of it. Though this blog is very much my own, I hope to not get disconnected with the centuries of history–both good and bad–that have helped make Christianity and my faith what they are today. Also (please don’t read too much into this), it occurred to me that the Trinity in some ways reflects the themes of this blog. Jesus the Son is very much a symbol for justice when examining his life and teachings, the Holy Spirit makes way into our hearts and leads us to God even through cultural boundaries, and theology is, well, the study of God.
- It kind of looks like a “T”. Of course, this was another good reason to have this be the logo.